AI Overviews Cut CTR by 23.1% in France
Ahrefs data: the most exposed French sites lost 23.1% of their click-through rate
About AI Overviews Cut CTR by 23.1% in France
Google launched AI Overviews in France on July 22, 2026. Ahrefs tracked 963 domains in Google Search Console for 28 days before and 9 days after, and the most exposed sites lost 23.1% of their click-through rate.
If search is your main acquisition channel, this is the data to read before you plan next quarter: it shows which kinds of pages get answered without the click.
Read the study on the Ahrefs blog.
The facts
- Type
- Guides
- Tags
- AIMarketingAnalytics
- Listed
- September 21, 2026
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